Naturally L&A is running an ad campaign in Toronto over the March break. They’ve rented billboards that will advertise tourism and economic development in the area.
Residents and visitors to Toronto will be able to spot scenes from Lennox and Addington County on digital billboards located along the 400 series highways; information and messages from Naturally L&A will displayed on the billboards as well throughout the GTA.
The initiative is based mainly on tourism, but also focuses on economic development in the area. Staff notes that the county has been expanding the areas in which it promotes itself over the last few years, and it has proven to be a worthwhile effort as interest in the area has picked up over this time. Staff have attended a number of conferences and trade-show style events to promote tourism and economic development in the area.
