Tantramar’s colourful new brand was unveiled at town hall on Tuesday. Consultants Tanya Duffy of The Details Design and Branding and Tom Bateman of Porter O’Brien talked councillors through the process to arrive at, and concept behind the new logo and brand identity.
“The new Tantramar logo is a simple, clean and modern crest comprised of several parts coming together to form the complete symbol,” explained Duffy. “Each element showcases the natural beauty, history and complexity of the region. The new brand does not seek to replace the identities of the communities that combine to make Tantramar, but rather to leverage the natural surroundings identified by the residents that make Tantramar a wonderful place to live work and visit.”
