As Taylor Swifts Era’s Tour Toronto quickly approaches, the “Taylor Swift Effect” is trickling down to the Waterloo region. Companies across Canada have been using tickets as a marketing tool, but so have local non-profits, and with astonishing results. Kitchener’s Humane Society usually raises a few thousand dollars with their annual 50/50 draws. After they threw in a pair of tickets to the concert this year, that ballooned to more than $360,000. That sum “effectively allows us to take care of most of our spays and neuters for the entire year, without even having to worry about it,” says the Society’s director of marketing Adam Stephens. The Food Bank is also taking advantage of the Era’s Tour phenomenon, by hosting a “Swifties Against Hunger” event.
Local non-profits harnessing the “Taylor Swift Effect” to raise unprecedented sums for charity
